KUALA LUMPUR: Taiwan-based airline EVA Air has launched its ‘Elevating Your Experience’ campaign for Malaysian travellers seeking “elevated comfort, convenience, and travel experiences.”

The general manager of EVA Air (Malaysia) Jack Tseng said the airline is inviting Malaysians to “go on a flight experience that is beyond the ordinary.”

“It is our privilege to inspire and uplift our fellow travellers, ensuring that every flight taken with EVA Air becomes an extraordinary trip of discovery, comfort, and transformative joy,” Tseng said in a statement yesterday.

The airline said it is showcasing routes from Kuala Lumpur to several European cities, namely Milan, Munich, Paris, Vienna, London, and Amsterdam.

It said passengers embarking on journeys to Europe via Taiwan would “experience a seamless flight experience, ensuring that every moment is cherished with a touch of Taiwan’s charm and hospitality.”

“The campaign is designed to inspire and enhance the senses and values of modern travellers. It also reflects our unwavering commitment to delivering unparalleled customer service, evident in a multitude of accolades spanning service quality, safety, innovation, and in-flight dining,” it added.

In addition, EVA Air said it “strives to create memorable customer experiences by constantly incorporating cuttingedge innovations and partnering with esteemed chefs to elevate its culinary offerings.”

As part of the ongoing campaign, EVA Air will also bring its in-flight offerings on the road aboard an augmented reality (AR) truck, which is situated in The Starhill, Bukit Bintang (Aug 24-27) and The Sphere, Bangsar South (Aug 28) from 10 am to 10 pm.